Director Jithin K. Jose has spoken across multiple interviews about the role Catalyst Managing Director Vivek Ramadevan played in the making of Kalamkaval.
When Jithin first considered Mammootty for the central character, he reached out to Vivek with his doubts. Vivek encouraged him to look at the idea differently, helping Jithin see the potential in the concept.
As the story and screenplay developed, Mammootty remained Jithin’s choice for the role. Unsure how to approach the actor, he once again turned to Vivek, through whom the film was eventually pitched to Mammootty.
From shaping the initial thought to connecting the project with its lead, Vivek’s involvement became an important part of the journey of Kalamkaval.
At the I Nobody film meeting, Prithviraj spoke about the evolving role of marketing in cinema and the need for it to become a more structured, scientific, mainstream skill set.
At the Guruvayoor Ambala Nadayil event, Prithviraj spoke about the role Catalyst Managing Director Vivek Ramadevan played in bringing the project to life.
In a conversation with The New Indian Express, Catalyst Entertainment Consultancy Chairman and Managing Director Vivek Ramadevan spoke about his journey in celebrity management and his approach to film marketing in Malayalam cinema.
In a Cue Studio interview, talent manager Vivek Ramadevan recalled the process that led to Dulquer Salmaan being cast as the lead in Second Show.
In an interview with Manorama Online, director Jude Anthany Joseph revealed that Catalyst’s Vivek Ramadevan played a role in shaping the title of his 2023 film 2018.
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